How to choose the best matcha for beginners

Starting your matcha journey can feel a little overwhelming at first. With so many options out there - from brightly labeled tins to vague “green tea powders” - it’s easy to wonder: What’s the best matcha to start with?

The good news? Choosing the right matcha doesn’t have to be complicated. You just need to know what to look for - and what to avoid - so your first experience is smooth, flavorful, and energizing (in the best way).

Look for “ceremonial grade”

If you’re planning to drink matcha as a tea - meaning whisking it with hot water or milk - you want to go for ceremonial grade matcha. This is the highest quality, made from the youngest tea leaves, and it has a naturally smooth, slightly sweet taste.

Ceremonial matcha is vibrant green in color and has a soft, almost creamy texture. It’s specifically crafted for traditional tea preparation, where the taste matters most.

Avoid “green tea powder”

Here’s a common trap: Not all green powders are true matcha. Some cheaper products labeled as “green tea powder” are made from lower-quality leaves, often not shade-grown, and sometimes not even from Japan.

If the powder looks dull, brownish, or has a bitter smell - it’s probably not real matcha. High-quality matcha should look bright green, almost like spring grass.

Check the source

Authentic matcha comes from Japan - especially regions like Uji, Nishio, and Shizuoka. These areas have centuries of tea-growing tradition, and their matcha reflects that care and expertise. When in doubt, choose matcha that clearly states its origin and offers transparency about how it’s grown.

Start small

You don’t need a massive tin to begin. Look for a 30g or 40g starter size so you can test the flavor and get a feel for the ritual. This amount typically lasts 2–3 weeks if you drink a cup a day.

Freshness is key

Matcha is sensitive to light, air, and heat — so freshness matters. Always buy matcha in airtight, resealable packaging, and store it in a cool, dark place (your fridge works too!).