How should matcha be stored to maintain its freshness?

One of the things that makes matcha so special is also what makes it delicate: freshness. Unlike loose-leaf teas or coffee, matcha is incredibly sensitive to air, light, heat, and moisture. That bright green powder you fell in love with? It can turn dull, bitter, and lose its health benefits quickly if not stored properly.

Luckily, keeping your matcha fresh is easy when you know a few simple tips.

First, always store your matcha in an airtight container. Exposure to oxygen starts breaking down the compounds in matcha almost immediately. If your matcha didn’t come in a resealable pouch or tin, transfer it to one as soon as possible.

Next, keep it cool and dark. Heat and light can degrade the color and flavor of matcha fast. The best place to store your matcha is in the refrigerator. Just make sure the container is tightly sealed to prevent it from absorbing odors from other foods (matcha is highly absorbent!).

If you don’t refrigerate it, a dark, cool cupboard away from the stove or direct sunlight will do the trick. Always avoid keeping your matcha near heat sources like your oven or coffee maker.

Another tip? Buy in small batches. Matcha is best enjoyed fresh, so instead of purchasing in bulk, go for smaller tins or pouches that you can finish within 3-4 weeks. This way, you're always enjoying it at its peak.

When your matcha is fresh, you'll see it in the color - it should be bright and vivid, not yellowish or brown. The aroma should be grassy and sweet, never dull or stale.

A little care goes a long way. By storing your matcha properly, you preserve its flavor, color, and benefits - making every cup as delicious as the first.